By offering its garments and accessories directly online, Artaban's model aims to shake up luxury codes, by selling similar products to those of the most high-end brands, but at reasonnable rates.
Their strategy is to manufacture products of superior quality and maximize their brand image through their communication and their shops' positioning. Their brand allows them to apply strong multiples (4-8).
This segment includes all major international clothing brands with a broad distribution network and attractive prices. These brands get their supplies from low cost countries and sell medium quality products at a low price.
Often well-known from the general public, the real luxury brands are rare. Their strategy is simple: sell refined quality at high prices. The multiples in this sector are often at least 8. Having usually been around for decades, these brands make their customers fantasize about their history and their communication.